Customer Acquisitions

The couch and the fitness device – your next branch

Note: As we wrap our 3-part blog coverage of the American Banker webinar, “What’s next for mobile banking?”, we focus on the comments from  Cherian Abraham and a great question on wearable devices.   Experian - What's Next for Mobile Banking from Experian Decision Analytics It is amazing to me as...read more

Be a mobile banking superhero.

Last week I had a friend of mine (who would be a self-declared geek) go to GenCon in Indianapolis.  For those that don’t know anything about GenCon, it is one of the largest gaming conventions in the world and it is the only time that you can expect to see everyday folks dressed up as superheroes or...read more

Mobile cooperation as a competitive advantage

Last week, I spoke to you about an American Banker webinar that Experian hosted on  “What is next for mobile banking”.  Hopefully you were able to attend, but for those that could not, I promised we would cover a few of the key points.  So here we go. I just sent my youngest off to Kindergarten this...read more

The ideal prospecting list: finding the most profitable consumers

Many times prescreen filtering stops after risk selection but that’s just one small piece of the puzzle. Experian has new tools that can help you pick out the most profitable consumers based on your business objectives.     Think about it - if you’re looking for consumers who will be profitable...read more

The ideal prospect list: optimal risk selection

Every prospecting list needs to be filtered by your organizations specific credit risk threshold.  Whether you’re developing a campaign targeting super-prime, sub-prime, or consumers who fall somewhere in between, an effective credit risk model needs to do two things: 1) accurately represent a...read more

Four steps to creating the ideal prospecting list.

At Experian, we frequently get asked by clients how they can get bigger mailing list that open new markets and reach more people. But bigger isn’t necessarily better, and it doesn’t always translate to a higher return on your marketing investment. Instead of just increasing volume, let’s consider a...read more

Building your bankcard acquisitions analytical toolkit

“Do more with less” is a pervasive and familiar mantra nowadays as lenders seek to make smarter and more precise lending decisions while expertly balancing growth objectives and tightened budgets.  And lest we forget, banks must also consider the latest regulations and increased regulatory scrutiny...read more

Lessons from the Indy 500 for auto lenders

Living just outside of Indianapolis, I can tell you that the month of May is all about "The Greatest Spectacle in Racing", the Indy 500.  The four horsemen of the apocalypse could be in town, but if those horses are not sponsored by Andretti Racing or Pennzoil – forget about it.  This year the race...read more

A mobile-centric approach to customer acquisitions

In the 1970s, it took an average of 18 days before a decision could be made on a credit card application. Credit decisioning has come a long way since then, and today, we have the ability to make decisions faster than it takes to ring up a customer in person at the point of sale. Enabling real-time...read more

Updated CFPB mortgage rules expected to come into force January 2014

- Zach Smith, Experian On September 13, the Consumer Financial Protection Bureau (CFPB) announced final amendments to the mortgage rules that it issued earlier this year. The CFPB first issued the final mortgage rules in January 2013 and then released subsequent amendments in June. The final...read more