Decision Analytics | Decisioning Strategies

--by Monica Bellflower

I received a call on my cell phone the other day. It was my bank calling because a transaction outside of my normal behavior pattern tripped a flag in their fraud models. “Hello!" said the friendly, automated voice, “I’m calling from [bank name] and we need to talk to you about some unusual transaction activity on your account, but before we do, I need to make sure Monica Bellflower has answered the phone. We need to ask you a few questions for security reasons to protect your account. Please hold on a moment.” 

At this point, the IVR (Interactive Voice Response) system invoked a Knowledge Based Authentication session that the IVR controlled. The IVR, not a call center representative, asked me the Knowledge Based Authentication questions and confirmed the answers with me. 

When the session was completed, I had been authenticated, and the friendly, automated voice thanked me before launching into the list of transactions to be reviewed. Only when I questioned the transaction was I transferred, immediately – with no hold time, to a human fraud account management specialist. The entire process was seamless and as smooth as butter.

Using IVR technology is not new, but using IVR to control a Knowledge Based Authentication session is one way of controlling operational expenses. An example of this is reducing the number of humans that are required, while increasing the ROI made in both the Knowledge Based Authentication tool and the IVR solution. 

From a risk management standpoint, the use of decisioning strategies and fraud models allows for the objective review of a customer’s transactions, while employing fraud best practices. After all, an IVR never hinted at an answer or helped a customer pass Knowledge Based Authentication, and an IVR didn't get hired in a call center for the purpose of committing fraud.  

These technologies lend themselves well, to fraud alerts and identity theft prevention programs, and also to account management activities. Experian has successfully integrated Knowledge Based Authentication with IVR as part of relationship management and/or risk management solutions. 

--by Roger Ahern

It’s been proven in practice many times that by optimizing decisions (through improved decisioning strategies, credit risk modeling, risk-based pricing, enhanced scoring models, etc.) you will realize significant business benefits in key metrics, such as net interest margin, collections efficiency, fraud referral rates and many more.  However, given that a typical company may make more than eight million decisions per year, which decisions should one focus on to deliver the greatest business benefit? 

In working with our clients, Experian has compiled the following list of relevant types of decisions that can be improved through improvements in decision analytics.  As you review the list below, you should identify those decisions that are relevant to your organization, and then determine which decision types would warrant the greatest opportunity for improvement.

• Cross-sell determination
• Prospect determination
• Prescreen decision
• Offer/treatment determination
• Fraud determination
• Approve/decline decision
• Initial credit line/limit/usage amount
• Initial pricing determination
• Risk-based pricing
• NSF pay/no-pay decision
• Over-limit/shadow limit authorization
• Credit line/limit/usage/ management
• Retention decisions
• Loan/payment modification
• Repricing determination
• Predelinquency treatment
• Early/late-stage delinquency treatment
• Collections agency placement
• Collection/recovery treatment

--Kelly Kent

In my previous two blogs, I introduced the definition of strategic default and compared and contrasted the population to other types of consumers with mortgage delinquency.  I also reviewed a few key characteristics that distinguish strategic defaulters as a distinct population.

Although I’ve mentioned that segmenting this group is important, I would like to specifically discuss the value of segmentation as it applies to loan modification programs and the selection of candidates for modification.

How should loan modification strategies be differentiated based on this population?

By definition, strategic defaulters are more likely to take advantage of loan modification programs. They are committed to making the most personally-lucrative financial decisions, so the opportunity to have their loan modified - extending their ‘free’ occupancy – can be highly appealing.  Given the adverse selection issue at play with these consumers, lenders need to design loan modification programs that limit abuse and essentially screen-out strategic defaulters from the population.

The objective of lenders when creating loan modification programs should be to identify consumers who show the characteristics of cash-flow managers within our study. These consumers often show similar signs of distress as the strategic defaulters, but differentiate themselves by exhibiting a willingness to pay that the strategic defaulter, by definition, does not. 

So, how can a lender make this identification?
Although these groups share similar characteristics at times, it is recommended that lenders reconsider their loan modification decisioning algorithms, and modify their loan modification offers to screen out strategic defaulters.  In fact, they could even develop programs such as equity-sharing arrangements whereby the strategic defaulter could be persuaded to remain committed to the mortgage.  In the end, strategic defaulters will not self-identify by showing lower credit score trends, by being a bank credit risk, or having previous bankruptcy scores, so lenders must create processes to identify them among their peers.

For more detailed analyses, lenders could also extend the Experian-Oliver Wyman study further, and integrate additional attributes such as current LTV, product type, etc. to expand their segment and identify strategic defaulters within their individual portfolios.

--Kelly Kent

In my last blog, I discussed the presence of strategic defaulters and outlined the definitions used to identify these consumers, as well as other pools of consumers within the mortgage population that are currently showing some measure of mortgage repayment distress.

In this section, I will focus on the characteristics of strategic defaulters, drilling deeper into the details behind the population and learning how one might begin to recognize them within that population.

What characteristics differentiate strategic defaulters?

Early in the mortgage delinquency stage, mortgage defaulters and cash flow managers look quite similar – both are delinquent on their mortgage, but are not going bad on any other trades. Despite their similarities, it is important to segment these groups, since mortgage defaulters are far more likely to charge-off and far less likely to cure than cash flow managers.

So, given the need to distinguish between these two segments, here are a few key measures that can be used to define each population.

Origination VantageScore®
• Despite lower overall default rates, prime and super-prime consumers are more likely to be strategic defaulters

 Origination Mortgage Balance
• Consumers with higher mortgage balances at origination are more likely to be strategic defaulters, we conclude this is a result of being further underwater on their real estate property than lower-balance consumers

Number of Mortgages
• Consumers with multiple first mortgages show higher incidence of strategic default.  This trend represents consumers with investment properties making strategic repayment decisions on investments (although the majority of defaults still occur on first mortgages where the consumer has only one first mortgage)

Home Equity Line Performance
• Strategic defaulters are more likely to remain current on Home Equity Lines until mortgage delinquency occurs, potentially a result of drawing down the HELOC line as much as possible before becoming delinquent on the mortgage

Clearly, there are several attributes that identify strategic defaulters and can assist in differentiating them from cash flow managers. The ability to distinguish between these two populations is extremely valuable when considering its usefulness in the application of account management and collections management, improving collections, and loan modification, which is my next topic.

Source: Experian-Oliver Wyman Market Intelligence Reports; Understanding strategic default in mortgage topical study/webinar, August 2009.

--by Monica Bellflower

I have already commented on “secret questions” as the root of all evil when considering tools to reduce identity theft and minimize fraud losses.  No, I’m not quite ready to jump off  that soapbox….not just yet, not when we’re deep into the season of holiday deals, steals and fraud.  The answers to secret questions are easily guessed, easily researched, or easily forgotten.  Is this the kind of security you want standing between your account and a fraudster during the busiest shopping time of the year?

There is plenty of research demonstrating that fraud rates spike during the holiday season.  There is also plenty of research to demonstrate that fraudsters perpetrate account takeover by changing the pin, address, or e-mail address of an account – activities that could be considered risky behavior in decisioning strategies.  So, what is the best approach to identity theft red flags and fraud account management?  A risk based authentication approach, of course! 

Knowledge Based Authentication (KBA) provides strong authentication and can be a part of a multifactor authentication environment without a negative impact on the consumer experience, if the purpose is explained to the consumer.  Let’s say a fraudster is trying to change the pin or e-mail address of an account.  When one of these risky behaviors is initiated, a Knowledge Based Authentication session begins. To help minimize fraud, the action is prevented if the KBA session is failed.  Using this same logic, it is possible to apply a risk based authentication approach to overall account management at many points of the lifecycle:

• Account funding 
• Account information change (pin, e-mail, address, etc.)
• Transfers or wires
• Requests for line/limit increase
• Payments
• Unusual account activity
• Authentication before engaging with a fraud alert representative

Depending on the risk management strategy, additional methods may be combined with KBA; such as IVR or out-of-band authentication, and follow-up contact via e-mail, telephone or postal mail.  Of course, all of this ties in with what we would consider to be a comprehensive Red Flag Rules program. (For more on Red Flag guidance, visit our dedicated site at:  http://www.bulldogsolutions.net/ExperianDecisionAnalytics/EXD_RedFlagSite/index.aspx?bdls=16924) 

Risk based authentication, as part of a fraud account management strategy, is one of the best ways we know to ensure that customers aren’t left singing, “On the first day of Christmas, the fraudster stole from me…”

--by Andrew Gulledge

Where does Knowledge Based Authentication fit into my decisioning strategy?

Knowledge Based Authentication can fit into various parts of your authentication process. Some folks choose to put every consumer through KBA, while others only send their riskier transactions through the out-of-wallet questions. Some people use Knowledge Based Authentication to feed a manual review process, while others use a KBA failure as a hard-decline. Uses for KBA are as sundry and varied as the questions themselves.

Decision Matrix- As discussed by prior bloggers, a well-engineered fraud score can provide considerable lift to any fraud risk strategy. When possible, it is a good idea to combine both score and questions into the decisioning process. This can be done with a matrixed approach—where you are more lenient on the questions if the applicant has a good fraud score, and more lenient on the score if the applicant did well on the questions. In a decision matrix, a set decision code is placed within various cells, based on fraud risk.

Decision Overrides- These provide a nice complement to your standard fraud decisioning strategy. Different fraud solution vendors provide different indicators or flags with which decisioning rules can be created. For example, you might decide to fail a consumer who provides a social security number that is recorded as deceased. These rules can help to provide additional lift to the standard decisioning strategy, whether it is in addition to Knowledge Based Authentication questions alone, questions and score, etc. The overrides can be along the lines of both auto-pass and auto-fail.

 

--by Wendy Greenawalt

In my last blog on optimization we discussed how optimized strategies can improve collection strategies. In this blog, I would like to discuss how optimization can bring value to decisions related to mortgage delinquency/modification.

Over the last few years mortgage lenders have seen a sharp increase in the number of mortgage account delinquencies and a dramatic change in consumer mortgage payment trends.   Specifically, lenders have seen a shift in consumer willingness from paying their mortgage obligation first, while allowing other debts to go delinquent. This shift in borrower behavior appears unlikely to change anytime soon, and therefore lenders must make smarter account management decisions for mortgage accounts.

Adding to this issue, property values continue to decline in many areas and lenders must now identify if a consumer is a strategic defaulter, a candidate for loan modification, or a consumer affected by the economic downturn. Many loans that were modified at the beginning of the mortgage crisis have since become delinquent and have ultimately been foreclosed upon by the lender.

Making optimizing decisions related to collection action for mortgage accounts is increasingly complex, but optimization can assist lenders in identifying the ideal consumer collection treatment. This is taking place while lenders considering organizational goals, such as minimizing losses and maximizing internal resources, are retaining the most valuable consumers. 

Optimizing decisions can assist with these difficult decisions by utilizing a mathematical algorithm that can assess all possible options available and select the ideal consumer decision based on organizational goals and constraints. This technology can be implemented into current optimizing decisioning processes, whether it is in real time or batch processing, and can provide substantial lift in prediction over business as usual techniques.

--by Wendy Greenawalt

Optimization has become a "buzz word" in the financial services marketplace, but some organizations still fail to realize all the possible business applications for optimization. As credit card lenders scramble to comply with the pending credit card legislation, optimization can be a quick and easily implemented solution that fits into current processes to ensure compliance with the new regulations.

Optimizing decisions
Specifically, lenders will now be under strict guidelines of when an APR can be changed on an existing account, and the specific circumstances under which the account must return to the original terms. Optimization can easily handle these constraints and identify which accounts should be modified based on historical account information and existing organizational policies.

APR account changes can require a great deal of internal resources to implement and monitor for on-going performance. Implementing an optimized strategy tree within an existing account management strategy will allow an organization to easily identify consumer level decisions.  This can be accomplished while monitoring accounts through on-going batch processing.

New delivery options are now available for lenders to receive optimized strategies for decisions related to:

• Account acquisition
• Customer management
• Collections

Organizations who are not currently utilizing this technology within their  processes should investigate the new delivery options. Recent research suggests optimizing decisions can provide an improvement of 7-to-16 percent over current processes.

--by Kari Michel

On September 28, 2009, the Federal Reserve Board (FRB) proposed rules implementing the Credit Card Act, which among other changes, will require lenders to consider a borrower’s “ability to pay” when making lending decisions and assessing credit risk.  The proposed rule is set to become effective on February 22, 2010.  The FRB Rule is not final, and lenders will have to assess their own compliance obligations under the final rule. 

Lenders of all sizes will need to have tools in place to comply with the new requirements.  Time is of the essence and lenders are intensifying their efforts to determine how they will assess their borrowers’ income and assets in conjunction with current obligations. What are you doing to prepare for the new proposed changes? 

Experian can help by providing lenders with a suite of income-related tools to assist with income verification and estimation.  Our income estimation product is FCRA and ECOA compliant, and can support lenders’ ability to comply with recent legislation. The products can further be used in acquisition, account management and collection processes, such as collections software.

 

--by Monica Bellflower

In my last post I discussed the problem with confusing what I would call “real” Knowledge Based Authentication (KBA) with secret questions.   However, I don’t think that’s where the market focus should be.  Instead of looking at Knowledge Based Authentication (KBA) today, we should be looking toward the future, and the future starts with risk-based authentication.

If you’re like most people, right about now you are wondering exactly what I mean by risk-based authentication.  How does it differ from Knowledge Based Authentication, and how we got from point A to point B? It is actually pretty simple.  Knowledge Based Authentication is one factor of a risk-based authentication fraud prevention strategy.  A risk- based authentication approach doesn’t rely on question/answers alone, but instead utilizes fraud models that include Knowledge Based Authentication performance as part of the fraud analytics to improve fraud detection performance.  With a risk-based authentication approach, decisioning strategies are more robust and should include many factors, including the results from scoring models.

That isn’t to say that Knowledge Based Authentication isn’t an important part of a risk-based approach.  It is.  Knowledge Based Authentication is a necessity because it has gained consumer acceptance. Without some form of Knowledge Based Authentication, consumers question an organization’s commitment to security and data protection. Most importantly, consumers now view Knowledge Based Authentication as a tool for their protection; it has become a bellwether to consumers. 

As the bellwether, Knowledge Based Authentication has been the perfect vehicle to introduce new and more complex authentication methods to consumers, without them even knowing it.  KBA has allowed us to familiarize consumers with out-of-band authentication and IVR, and I have little doubt that it will be one of the tools to play a part in the introduction of voice biometrics to help prevent consumer fraud.   

Is it always appropriate to present questions to every consumer?  No, but that’s where a true risk-based approach comes into play.  Is Knowledge Based Authentication always a valuable component of a risk based authentication tool to minimize fraud losses as part of an overall approach to fraud best practices?  Absolutely; always.

DING!

--by Tom Hannagan

I was hoping someone would ask about these risk management terms…and someone did. The obvious answer is that the “A” and the “O” are reversed. But, there’s more to it than that. First, let’s see how the acronyms were derived. RORAC is Return on Risk-Adjusted Capital. RAROC is Risk-Adjusted Return on Capital. Both of these five-letter abbreviations are a step up from ROE.

This is natural, I suppose, since ROE, meaning Return on Equity of course, is merely a three-letter profitability ratio. A serious breakthrough in risk management and profit performance measurement will have to move up to at least six initials in its abbreviation. Nonetheless, ROE is the jumping-off point towards both RORAC and RAROC.

ROE is generally Net Income divided by Equity, and ROE has many advantages over Return on Assets (ROA), which is Net Income divided by Average Assets. I promise, really, no more new acronyms in this post.

The calculations themselves are pretty easy. ROA tends to tell us how effectively an organization is generating general ledger earnings on its base of assets.  This used to be the most popular way of comparing banks to each other and for banks to monitor their own performance from period to period. Many bank executives in the U.S. still prefer to use ROA, although this tends to be those at smaller banks.

ROE tends to tell us how effectively an organization is taking advantage of its base of equity, or risk-based capital. This has gained in popularity for several reasons and has become the preferred measure at medium and larger U.S. banks, and all international banks. One huge reason for the growing popularity of ROE is simply that it is not asset-dependent. ROE can be applied to any line of business or any product. You must have “assets” for ROA, since one cannot divide by zero. Hopefully your Equity account is always greater than zero. If not, well, lets just say it’s too late to read about this general topic.

The flexibility of basing profitability measurement on contribution to Equity allows banks with differing asset structures to be compared to each other.  This also may apply even for banks to be compared to other types of businesses. The asset-independency of ROE can also allow a bank to compare internal product lines to each other. Perhaps most importantly, this permits looking at the comparative profitability of lines of business that are almost complete opposites, like lending versus deposit services. This includes risk-based pricing considerations. This would be difficult, if even possible, using ROA.

ROE also tells us how effectively a bank (or any business) is using shareholders equity. Many observers prefer ROE, since equity represents the owners’ interest in the business. As we have all learned anew in the past two years, their equity investment is fully at-risk. Equity holders are paid last, compared to other sources of funds supporting the bank. Shareholders are the last in line if the going gets rough. So, equity capital tends to be the most expensive source of funds, carrying the largest risk premium of all funding options. Its successful deployment is critical to the profit performance, even the survival, of the bank. Indeed, capital deployment, or allocation, is the most important executive decision facing the leadership of any organization.

So, why bother with RORAC or RAROC? In short, it is to take risks more fully into the process of risk management within the institution. ROA and ROE are somewhat risk-adjusted, but only on a point-in-time basis and only to the extent risks are already mitigated in the net interest margin and other general ledger numbers. The Net Income figure is risk-adjusted for mitigated (hedged) interest rate risk, for mitigated operational risk (insurance expenses) and for the expected risk within the cost of credit (loan loss provision).

The big risk management elements missing in general ledger-based numbers include: market risk embedded in the balance sheet and not mitigated, credit risk costs associated with an economic downturn, unmitigated operational risk, and essentially all of the strategic risk (or business risk) associated with being a banking entity. Most of these risks are summed into a lump called Unexpected Loss (UL). Okay, so I fibbed about no more new acronyms. UL is covered by the Equity account, or the solvency of the bank becomes an issue.

RORAC is Net Income divided by Allocated Capital. RORAC doesn’t add much risk-adjustment to the numerator, general ledger Net Income, but it can take into account the risk of unexpected loss. It does this, by moving beyond just book or average Equity, by allocating capital, or equity, differentially to various lines of business and even specific products and clients. This, in turn, makes it possible to move towards risk-based pricing at the relationship management level as well as portfolio risk management.  This equity, or capital, allocation should be based on the relative risk of unexpected loss for the different product groups. So, it’s a big step in the right direction if you want a profitability metric that goes beyond ROE in addressing risk. And, many of us do.

RAROC is Risk-Adjusted Net Income divided by Allocated Capital. RAROC does add risk-adjustment to the numerator, general ledger Net Income, by taking into account the unmitigated market risk embedded in an asset or liability. RAROC, like RORAC, also takes into account the risk of unexpected loss by allocating capital, or equity, differentially to various lines of business and even specific products and clients. So, RAROC risk-adjusts both the Net Income in the numerator AND the allocated Equity in the denominator. It is a fully risk-adjusted metric or ratio of profitability and is an ultimate goal of modern risk management. 

So, RORAC is a big step in the right direction and RAROC would be the full step in management of risk. RORAC can be a useful step towards RAROC. RAROC takes ROE to a fully risk-adjusted metric that can be used at the entity level.  This  can also be broken down for any and all lines of business within the organization. Thence, it can be further broken down to the product level, the client relationship level, and summarized by lender portfolio or various market segments. This kind of measurement is invaluable for a highly leveraged business that is built on managing risk successfully as much as it is on operational or marketing prowess.

Please refer to my blogs five and six for more information about ROE and the term “unpredictable variability:”  http://www.decisionanalyticsblog.experian.com/blog/risk-based-pricing-2

--by Keir Breitenfeld
 
Many compliance regulations such the Red Flags Rule, USA Patriot Act, and ESIGN require specific identity elements to be verified and specific high risk conditions to be detected. However, there is still much variance in how individual institutions reconcile referrals generated from the detection of high risk conditions and/or the absence of identity element verification. With this in mind, risk-based authentication, (defined in this context as the “holistic assessment of a consumer and transaction with the end goal of applying the right authentication and decisioning treatment at the right time") offers institutions a viable strategy for balancing the following competing forces and pressures:

• Compliance – the need to ensure each transaction is approved only when compliance requirements are met;
• Approval rates – the need to meet business goals in the booking of new accounts and the facilitation of existing account transactions;
• Risk mitigation – the need to minimize fraud exposure at the account and transaction level.

A flexibly-designed risk-based authentication strategy incorporates a robust breadth of data assets, detailed results, granular information, targeted analytics and automated decisioning. This allows an institution to strike a harmonious balance (or at least something close to that) between the needs to remain compliant, while approving the vast majority of applications or customer transactions and, oh yeah, minimizing fraud and credit risk exposure and credit risk modeling.

 Sole reliance on binary assessment of the presence or absence of high risk conditions and identity element verifications will, more often than not, create an operational process that is overburdened by manual referral queues. There is also an unnecessary proportion of viable consumers unable to be serviced by your business. Use of analytically sound risk assessments and objective and consistent decisioning strategies will provide opportunities to calibrate your process to meet today’s pressures and adjust to tomorrow’s as well.
 
 
 

--by Roger Ahern

The value of a good decision can generate $150 or more in customer net present value, while the cost of a bad decision can cost you $1,000 or more.  For example, acquiring a new and profitable customer by making good prospecting and approval and pricing decisions and decisioning strategies may generate $150 or much more in customer net present value and help you increase net interest margin and other key metrics.  While the cost of a bad decision (such as approving a fraudulent applicant or inappropriately extending credit that ultimately results in a charge-off) can cost you $1,000 or more.

Why is risk management decisioning important?

This issue is critical because average-sized financial institutions or telecom carriers make as many as eight million customer decisions each year (more than 20,000 per day!).  To add to that, very large financial institutions make as many as 50 billion customer decisions annually.  By optimizing decisions, even a small 10-to-15 percent improvement in the quality of these customer life cycle decisions can generate substantial business benefit. 

Experian recommends that clients examine the types of decisioning strategies they leverage across the customer life cycle, from prospecting and acquisition, to customer management and collections.  By examining each type of decision, you can identify those opportunities for improvement that will deliver the greatest return on investment by leveraging credit risk attributes, credit risk modeling, predictive analytics and decision-management software.

--by Kelly Kent

When reviewing offers for prospective clients, lenders often deal with a significant amount of missing information in assessing the outcomes of lending decisions, such as:

• Why did a consumer accept an offer with a competitor?
• What were the differentiating factors between other offers and my offer, i.e. what were their credit score trends?
• What happened to consumers that we declined? Do they perform as expected or better than anticipated?
• What were their credit risk models?

While lenders can easily understand the implications of the loans they have offered and booked with consumers, they often have little information about two important groups of consumers:

1. Lost leads: consumers to whom they made an offer but did not book
2. Proxy performance: consumers to whom financing was not offered, but where the consumer found financing elsewhere

Performing a lost lead analysis on the applications approved and declined, can provide considerable insight into the outcomes and credit performance of consumers that were not added to the lender’s portfolio.

Lost lead analysis can also help answer key questions for each of these groups:

• How many of these consumers accepted credit elsewhere?
• What were their credit attributes?
• What are the credit characteristics of the consumers we're not booking?
• Were these loans booked by one of my peers or another type of lender?
• What were the terms and conditions of these offers?
• What was the performance of the loans booked elsewhere?
• Who did they choose for loan origination?

Within each of these groups, further analysis can be conducted to provide lenders with actionable feedback on the implications of their lending policies, possibly identifying opportunities for changes to better fulfill lending objectives. Some key questions can be answered with this information:

• Are competitors offering longer repayment terms?
• Are peers offering lower interest rates to the same consumers?
• Are peers accepting lower scoring consumers to increase market share?

The results of a lost lead analysis can either confirm that the competitive marketplace is behaving in a manner that matches a lender’s perspective.  It can also shine a light into aspects of the market where policy changes may lead to superior results. In both circumstances, the information provided is invaluable in making the best decision in today’s highly-sensitive lending environment.

 

--by Tracy Bremmer

There has been a lot of hype these days about people strategically defaulting on their mortgage loans. In other words, a consumer is underwater on their house and so he/she makes a strategic decision to walk away from it. In these instances, the consumer is current on all of their non-mortgage accounts, but because the value of their home is less than what they owe, they make the decision to default on their mortgage loan.

Experian and Oliver Wyman teamed up to really dig into this population and determine these issues:

• Does this population really exist?
• If so, what are the characteristics of this population, such as assessing credit risk or bankruptcy scores?
• How should loan modification strategies be differentiated based on this population?

This blog will be one of a three-part series that addresses these questions. Let’s begin with the first question.

1.  Does this population really exist?
The quick answer is yes – this population does indeed exist. In fact, in 2008 strategic defaulters represented 18 percent of all mortgage defaults, up 500 percent from 2004. When we conducted our study we found there were varying populations that also existed when it came to mortgage defaults. In fact, we classified mortgage defaulters into five categories: strategic defaulter, cash flow manager, distressed defaulter, no non-real estate trades, and pay-downs.

We defined these populations as follows:

• Strategic defaulter - Borrowers who are delinquent on their mortgages, even when they can afford the payment, because their loan balance exceeds the value of their home,
• Cash flow manager - Borrowers facing delinquency issues with their mortgage because of temporary distress, but continue to make payments on all credit obligations,
• Distressed defaulter - Borrowers facing potential affordability issues that go delinquent on their mortgage along with other credit obligations,
• No non-real estate trades – Borrowers who are delinquent on their mortgage, however they do not have any other non-mortgage trades to evaluate if they have strategically defaulted or are in distress,
• Pay-downs – Borrowers who pay down their mortgage loan.

In my next blog, I will address the characteristic differences in behavior between these populations. Specifically, I will evaluate what characteristics make strategic defaulters stand out from the rest and what is unique about the cash flow managers.

Source: Experian-Oliver Wyman Market Intelligence Reports; Understanding Strategic Default in Mortgage topical study / webinar. August 2009.

--by Kari Michel

Most lenders use a credit scoring model in their decision process for opening new accounts; however, between 35 and 50 million adults in the US may be considered unscoreable with traditional credit scoring models. That is equivalent to 18-to-25 percent of the adult population. 

Due to recent market conditions and shrinking qualified candidates, lenders have placed a renewed interest in assessing the risk of this under served population.  Unscoreable consumers could be a pocket of missed opportunity for many lenders. To assess these consumers, lenders must have the ability to better distinguish between consumers with a clear track record of unfavorable credit behaviors versus those that are just beginning to develop their credit history and credit risk models.

Unscoreable consumers can be divided into three populations:
• Infrequent credit users:  Consumers who have not been active on their accounts for the past six months, and who prefer to use non-traditional credit tools for their financial needs.

• New entrants:  Consumers who do not have at least one account with more than six months of activity; including young adults just entering the workforce, recently divorced or widowed individuals with little or no credit history in their name, newly arrived immigrants, or people who avoid the traditional system by choice.

• Thin file consumers:  Consumers who have less than three accounts and rarely utilize traditional credit and likely prefer using alternative credit tools and credit score trends.

A study done by VantageScore® Solutions, LLC shows that a large percentage of the unscoreable population can be scored with VantageScore* and a portion of these are credit-worthy (defined as the population of consumers who have a cumulative likelihood to become 90 days or more delinquent is less than 5 percent).  The following is a high-level summary of the findings for consumers who had at least one trade:

Lenders can review their credit decisioning process to determine if they have the tools in place to assess the risk of those unscoreable consumers.  As with this population there is an opportunity for portfolio expansion as demonstrated by the VantageScore study.

*VantageScore is a generic credit scoring model introduced to meet the market demands for a highly predictive consumer score. Developed as a joint venture among the three major credit reporting companies (CRCs) – Equifax, Experian and TransUnion.

--by Keir Breitenfeld

Well, here we are at the beginning of November and The Red Flags Rule has been with us for nearly two years now.  And to add to that, the FTC’s November 1, 2009 enforcement date has passed (I know I’ve said that before).  There is little value in me chatting about the core requirements of the Red Flags Rule at this point.  Instead, I’d like to shed some light on what we are seeing and hearing these days from our clients and industry experts related to this initiative:

Red Flags Rule client comments

1. Most clients have a solid written and operational Identity Theft Prevention Program that arguably meets their interpretation of the Red Flags Rule requirements.

2. Most clients have a solid written and operational Identity Theft Prevention Program in place that creates a boat-load of referrals due to the address mismatches generated in their process(es) and the requirement to do something with them.

3. Most clients are now focusing on ways in which to reduce the number of referrals generated and procedures to clear the remaining referrals via a cost-effective and automated manner…of course, while preventing fraud and staying compliant..

In 2008, a key focus at Experian was to help educate the market around the Red Flags Rule concepts and requirements.

The concentration in 2009 of Red Flags Rule concepts has nearly fully shifted to assisting the market in creating risk-based authentication programs that leverage holistic views of a consumer, flexible tools that are pointed to a consumer based on that person’s authentication and risk profile. There is also an overall decisioning strategy that balances risk, compliance, and resource constraints.

Spirit of Red Flags Rule
The spirit of the Red Flags Rule is intended to ensure all covered institutions are employing basic identity theft prevention procedures (a pretty good idea).  I believe most of these institutions (even those that had very robust programs in place years before the rule was introduced) can appreciate this requirement that brings all institutions up to speed.  It is now, however, a matter of managing process within the realities of, and costs associated with, manpower, IT resources, and customer experience sensitivities.

--by Wendy Greenawalt

This blog kicks off a three part series exploring some common myths regarding credit attributes. Since Experian has relationships with thousands of organizations spanning multiple industries, we often get asked the same types of questions from clients of all sizes and industries. One of the questions we hear frequently from our clients is that they already have credit attributes in place, so there is little to no benefit in implementing a new attribute set.

Our response is that while existing credit attributes may continue to be predictive, changes to the type of data available from the credit bureaus can provide benefits when evaluating consumer behavior. To illustrate this point, let’s discuss a common problem that most lenders are facing today-- collections. Delinquency and charge-off continue to increase and many organizations are having difficulty trying to determine the appropriate action to take on an account because consumer behavior has drastically changed regarding credit attributes.

New codes and fields are now reported to the credit bureaus and can be effectively used to improve collection-related activities. Specifically, attributes can now be created to help identify consumers who are rebounding from previous account delinquencies. In addition, lenders can evaluate the number and outstanding balances of collection or other types of trades.  This can be achieved while considering the percentage of accounts that are delinquent and the specific type of accounts affected after assessing credit risk. The utilization of this type of data helps an organization to make collection decisions based on very granular account data.  This is done while considering new consumer trends such as strategic defaulters. Understanding all of the consumer variables will enable an organization to decide if the account should be allowed to self-cure.  If so, immediate action should be taken or modification of account terms should be contemplated. Incorporating new data sources and updating attributes on a regular basis allows lenders to react to market trends quickly by proactively managing strategies. 

 

--by Mike Sutton

In today’s collections environment, the challenges of meeting an organization’s financial objectives are more difficult than ever.  Case volumes are higher, accounts are more difficult to collect and changing customer behaviors are rendering existing business models less effective.

When responding to recent events, it is not uncommon for organizations to take what may seem to be the easiest path to success — simply hiring more staff. Perhaps in the short-term there may appear to be cash flow improvements, but in most cases, this is not the most effective way to cope with long-term business needs. As incremental staff is added to compensate for additional workloads, there is a point of diminishing return on investment and that can be difficult to define until after the expenditures have been made. Additionally, there are almost always significant operational improvements that can be realized by introducing new technology.  Furthermore, the relevant return on investment models often forecast very accurately.

So, where should a collections department consider investing to improve financial results? The best option may not be the obvious choice, and the mere thought can make the most seasoned collections professionals shutter at the thought of replacing the core collections system with modern technology. That said, let’s consider what has changed in recent years and explore why the replacement proposition is not nearly as difficult or costly as in the past.

Collection Management Software
The collections system software industry is on the brink of a technology evolution to modern and next-generation offerings. Legacy systems are typically inflexible and do not allow for an effective change management program. This handicap leaves collections departments unable to keep up with rapidly changing business objectives that are a critical requirement in surviving these tough economic times. Today’s collections managers need to reduce operational costs while improving these objectives: reducing losses, improving cash flow and promoting customer satisfaction (particularly with those who pose a greater lifetime profit opportunity).  The next generation collections software squarely addresses these business problems and provides significant improvement over legacy systems. Not only is this modern technology now available, but the return on investment models are extremely compelling and have been proven in markets where successful implementations have already occurred.

As an example of modern collections technologies that can help streamline operations, check out the overview and brief demonstration that is on this link:

www.experian.com/decision-analytics/tallyman-demo.html.
 

-- by Keir Breitenfeld

In my previous two blog postings, I’ve tried to briefly articulate some key elements of and value propositions associated with risk-based authentication.  In this entry, I’d like to suggest some best-practices to consider as you incorporate and maintain a risk-based authentication program.

1. Analytics – since an authentication score is likely the primary decisioning element in any risk-based authentication strategy, it is critical that a best-in-class scoring model is chosen and validated to establish performance expectations.  This initial analysis will allow for decisioning thresholds to be established.  This will also allow accept and referral volumes to be planned for operationally.  Further more, it will permit benchmarks to be established which follow on performance monitoring that can be compared.

2. Targeted decisioning strategies – applying unique and tailored decisioning strategies (incorporating scores and other high-risk or positive authentication results) to various access channels to your business just simply makes sense.  Each access channel (call center, Web, face-to-face, etc.) comes with unique risks, available data, and varied opportunity to apply an authentication strategy that balances these areas; risk management, operational effectiveness, efficiency and cost, improved collections and customer experience.  Champion/challenger strategies may also be a great way to test newly devised strategies within a single channel without taking risk to an entire addressable market and your business as a whole.

3. Performance Monitoring – it is critical that key metrics are established early in the risk-based authentication implementation process.  Key metrics may include, but should not be limited to these areas: 

• actual vs. expected score distributions;
• actual vs. expected characteristic distributions;
• actual vs. expected question performance;
• volumes, exclusions;
• repeats and mean scores;
• actual vs. expected pass rates;
• accept vs. referral score distribution;
• trends in decision code distributions; and
• trends in decision matrix distributions. 

Performance monitoring provides an opportunity to manage referral volumes, decision threshold changes, strategy configuration changes, auto-decisioning criteria and pricing for risk based authentication.

4. Reporting – it likely goes without saying, but in order to apply the three best practices above, accurate, timely, and detailed reporting must be established around your authentication tools and results.  Regardless of frequency, you should work with internal resources and your third-party service provider(s) early in your implementation process to ensure relevant reports are established and delivered. 

In my next posting, I will be discussing some thoughts about the future state of risk based authentication.