Financial Services - Bankcard, Auto, Mortgage

What your lenders want in a lending process – but may not say to you.

A recent industry survey was published that called out the number one reason that lenders were dissatisfied or willing to go to another financial institution (and take their book of business with them) was not compensation.  While, compensation is often thought of as the number one driver for this...read more

What Apple Pay Means for Banks' Mobile Dreams

Cherian Abraham, our mobile commerce and payments consultant, recently wrote about the future of mobile banking in regards to the Apple Pay news out this week. The below article originally appeared in American Banker and is an edited version of his blog post. Editor's note: A version of this post...read more

The couch and the fitness device – your next branch

Note: As we wrap our 3-part blog coverage of the American Banker webinar, “What’s next for mobile banking?”, we focus on the comments from  Cherian Abraham and a great question on wearable devices.   Experian - What's Next for Mobile Banking from Experian Decision Analytics It is amazing to me as...read more

Be a mobile banking superhero.

Last week I had a friend of mine (who would be a self-declared geek) go to GenCon in Indianapolis.  For those that don’t know anything about GenCon, it is one of the largest gaming conventions in the world and it is the only time that you can expect to see everyday folks dressed up as superheroes or...read more

How can banks offer such low rates?

by John P. Robertson, Senior Business Process Specialist As a Senior Business Process Specialist for the Experian Decision Analytics, John provides guidance to clients in the areas of profitability strategies for risk based pricing and relationship profitability. He assists banks in developing and...read more

Mobile cooperation as a competitive advantage

Last week, I spoke to you about an American Banker webinar that Experian hosted on  “What is next for mobile banking”.  Hopefully you were able to attend, but for those that could not, I promised we would cover a few of the key points.  So here we go. I just sent my youngest off to Kindergarten this...read more

The ideal prospecting list: finding the most profitable consumers

Many times prescreen filtering stops after risk selection but that’s just one small piece of the puzzle. Experian has new tools that can help you pick out the most profitable consumers based on your business objectives.     Think about it - if you’re looking for consumers who will be profitable...read more

The ideal prospect list: optimal risk selection

Every prospecting list needs to be filtered by your organizations specific credit risk threshold.  Whether you’re developing a campaign targeting super-prime, sub-prime, or consumers who fall somewhere in between, an effective credit risk model needs to do two things: 1) accurately represent a...read more

Four steps to creating the ideal prospecting list.

At Experian, we frequently get asked by clients how they can get bigger mailing list that open new markets and reach more people. But bigger isn’t necessarily better, and it doesn’t always translate to a higher return on your marketing investment. Instead of just increasing volume, let’s consider a...read more

Building your bankcard acquisitions analytical toolkit

“Do more with less” is a pervasive and familiar mantra nowadays as lenders seek to make smarter and more precise lending decisions while expertly balancing growth objectives and tightened budgets.  And lest we forget, banks must also consider the latest regulations and increased regulatory scrutiny...read more