--by Wendy Greenawalt

This blog kicks off a three part series exploring some common myths regarding credit attributes. Since Experian has relationships with thousands of organizations spanning multiple industries, we often get asked the same types of questions from clients of all sizes and industries. One of the questions we hear frequently from our clients is that they already have credit attributes in place, so there is little to no benefit in implementing a new attribute set.

Our response is that while existing credit attributes may continue to be predictive, changes to the type of data available from the credit bureaus can provide benefits when evaluating consumer behavior. To illustrate this point, let’s discuss a common problem that most lenders are facing today-- collections. Delinquency and charge-off continue to increase and many organizations are having difficulty trying to determine the appropriate action to take on an account because consumer behavior has drastically changed regarding credit attributes.

New codes and fields are now reported to the credit bureaus and can be effectively used to improve collection-related activities. Specifically, attributes can now be created to help identify consumers who are rebounding from previous account delinquencies. In addition, lenders can evaluate the number and outstanding balances of collection or other types of trades.  This can be achieved while considering the percentage of accounts that are delinquent and the specific type of accounts affected after assessing credit risk. The utilization of this type of data helps an organization to make collection decisions based on very granular account data.  This is done while considering new consumer trends such as strategic defaulters. Understanding all of the consumer variables will enable an organization to decide if the account should be allowed to self-cure.  If so, immediate action should be taken or modification of account terms should be contemplated. Incorporating new data sources and updating attributes on a regular basis allows lenders to react to market trends quickly by proactively managing strategies. 

 


--by Mike Sutton

I recently interviewed a number of Experian clients to determine how they believe their organizations and industry peers will prioritize collections process improvement over the next 24 months. Additional contributions were collected by written surveys. Here are several interesting observations:

Improve Collections survey results:

Financial services professionals, in general, ranked “loss mitigation / risk management improvement” as the most critical area of focus.

Credit unions were the financial services group’s exception and placed” customer relationship management / attrition control” at the top of their priority list.

Healthcare providers ranked both “general delinquency management” and “improving cash flow / receivables” as their primary area of focus for the foreseeable future.

Almost all of the first-party contributors, across all industries polled, ranked “operational expense management / cost reductions” as being very important or at least a high priority. This category was also rated the most critical by utilities.

“External partner management (agencies, repo vendors and debt buyers)” also ranked high, but did not stand out on its own, as a top priority for any particular group.

All of the categories mentioned above were considered important by every respondent, but the most urgent priorities were not consistent across industries.

 



 



-- by Keir Breitenfeld

In my previous two blog postings, I’ve tried to briefly articulate some key elements of and value propositions associated with risk-based authentication.  In this entry, I’d like to suggest some best-practices to consider as you incorporate and maintain a risk-based authentication program.

1. Analytics – since an authentication score is likely the primary decisioning element in any risk-based authentication strategy, it is critical that a best-in-class scoring model is chosen and validated to establish performance expectations.  This initial analysis will allow for decisioning thresholds to be established.  This will also allow accept and referral volumes to be planned for operationally.  Further more, it will permit benchmarks to be established which follow on performance monitoring that can be compared.

2. Targeted decisioning strategies – applying unique and tailored decisioning strategies (incorporating scores and other high-risk or positive authentication results) to various access channels to your business just simply makes sense.  Each access channel (call center, Web, face-to-face, etc.) comes with unique risks, available data, and varied opportunity to apply an authentication strategy that balances these areas; risk management, operational effectiveness, efficiency and cost, improved collections and customer experience.  Champion/challenger strategies may also be a great way to test newly devised strategies within a single channel without taking risk to an entire addressable market and your business as a whole.

3. Performance Monitoring – it is critical that key metrics are established early in the risk-based authentication implementation process.  Key metrics may include, but should not be limited to these areas: 

• actual vs. expected score distributions;
• actual vs. expected characteristic distributions;
• actual vs. expected question performance;
• volumes, exclusions;
• repeats and mean scores;
• actual vs. expected pass rates;
• accept vs. referral score distribution;
• trends in decision code distributions; and
• trends in decision matrix distributions. 

Performance monitoring provides an opportunity to manage referral volumes, decision threshold changes, strategy configuration changes, auto-decisioning criteria and pricing for risk based authentication.

4. Reporting – it likely goes without saying, but in order to apply the three best practices above, accurate, timely, and detailed reporting must be established around your authentication tools and results.  Regardless of frequency, you should work with internal resources and your third-party service provider(s) early in your implementation process to ensure relevant reports are established and delivered. 

In my next posting, I will be discussing some thoughts about the future state of risk based authentication.


 


-- By Wendy Greenawalt

The combined impact of rising unemployment, increasing consumer debt burdens and decreasing home values have caused lenders to shift resources away from prospecting and acquisitions to collection and recovery activities. As delinquencies and charge-off rates continue to increase, the likelihood of collecting on delinquent accounts decreases -- because outstanding debts mount for consumers and their ability to pay declines. Integrating optimized decisions into a collection strategy enables a lenders to assign appropriate collection treatments by assessing the level of risk associated with a consumer while considering a customer’s responsiveness to particular treatment options.  

Specifically, collections optimization uses mathematical algorithms to maximize organizational goals while applying constraints such as budget and call center capacity  -- providing explicit treatment strategies at the consumer level -- while producing the highest probability of collecting outstanding dollars. Optimization can be integrated into a real-time call center environment by targeting the right consumers for outbound calls and assigning resources to consumers most likely to pay.  It can also be integrated into traditional lettering campaigns to determine the number and frequency of letters, and the tone of each correspondence. The options for account treatment are virtually limitless and, unlike other techniques, optimization will determine the most profitable strategy while meeting operational and business constraints without simplification of the problem.

By incorporating optimization into a collection strategy that includes a predictive model or score and advanced segmentation, an organization can maximize collected dollars, minimize the costs of collection efforts, improve collections efficiency, and determine which accounts to sell off – all while maximizing organizational profits.


 


In addition to behavioral models, collections and account management groups need the ability to implement collections workflow strategies in order to effectively handle and process accounts, particularly when the optimization of resources is a priority. While the behavioral models will effectively evaluate and measure the likelihood that an account will become delinquent or result in a loss, strategies are the specific actions taken, based on the score prediction, as well as other key information that is available when those actions are appropriate.

Identifying high-risk accounts, for example, may result in strategies designed to accelerate collections management activity and execute more aggressive actions. On the other hand, identifying low-risk accounts can help determine when to take advantage of cost-saving actions and focus on customer retention programs.  Effective strategies also address how to handle accounts that fall between the high- and low-risk extremes, as well as accounts that fall into special categories such as first payment defaults, recently delinquent accounts and unique customer or product segments.

To accommodate lenders with systems that cannot support either behavioral scorecards or strategies, Experian developed the powerful service bureau solution, Portfolio Management Package, which is also referred to as PMP. To use this service, lenders send Experian customer master file data on a daily basis. Experian processes the data through the Portfolio Management Package system which includes calculating Fast Start behavior scores and identifying special handling accounts and electronically delivers the recommended strategies and actions codes within hours. Scoring and strategy parameters can be easily changed, as well as portfolio segmentation, special handling options and scorecard selections.

PMP also supports Champion Challenger testing to enable users to learn which strategies are most effective. Comprehensive reports suites provide the critical information needed for lenders to design strategies and evaluate and compare the performance of those strategies.
 

 

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