Round 1 – Pick your corner

---by Monica Bellflower

There seems to be two viewpoints in the market today about knowledge based authentication: one positive, one negative.  Depending on the corner you choose, you probably view it as either a tool to help reduce identity theft and minimize fraud losses, or a deficiency in the management of risk and the root of all evil.  The opinions on both sides are pretty strong, and biases “for” and “against” run pretty deep.

One of the biggest challenges in discussing knowledge based authentication as part of an organization’s identity theft prevention program, is the perpetual confusion between dynamic out-of-wallet questions and static “secret” questions.  At this point, most people in the industry agree that static secret questions offer little consumer protection.  Answers are easily guessed, or easily researched, and if the questions are preference based (like “what is your favorite book?”) there is a good chance the consumer will fail the authentication session because they forgot the answers or the answers changed over time.

Dynamic knowledge based authentication, on the other hand, presents questions that were not selected by the consumer.  Questions are generated from information known about the consumer – concerning things the true consumer would know and a fraudster most likely wouldn’t know.  The questions posed during knowledge based authentication sessions aren’t designed to “trick” anyone but a fraudster, though a best in class product should offer a number of features and options.  These may allow for flexible configuration of the product and deployment at multiple points of the consumer life cycle without impacting the consumer experience.

The two are as different as night and day.  Do those who consider “secret questions” as knowledge based authentication consider the password portion of the user name and password process as KBA, as well?  If you want to hold to strict logic and definition, one could argue that a password meets the definition for knowledge based authentication, but common sense and practical use cause us to differentiate it, which is exactly what we should do with secret questions – differentiate them from true knowledge based authentication.

Knowledge based authentication can provide strong authentication or be a part of a multifactor authentication environment without a negative impact on the consumer experience.  So, for the record, when we say knowledge based authentication we mean dynamic, out of wallet questions, the kind that are generated “on the fly” and delivered to a consumer via “pop quiz” in a real-time environment; and we think this kind of knowledge based authentication does work.  As part of a risk management strategy, knowledge based authentication has a place within the authentication framework as a component of risk based authentication… and risk based authentication is what it is really all about.

 


 


--by Keir Breitenfeld
 
Many compliance regulations such the Red Flags Rule, USA Patriot Act, and ESIGN require specific identity elements to be verified and specific high risk conditions to be detected. However, there is still much variance in how individual institutions reconcile referrals generated from the detection of high risk conditions and/or the absence of identity element verification. With this in mind, risk-based authentication, (defined in this context as the “holistic assessment of a consumer and transaction with the end goal of applying the right authentication and decisioning treatment at the right time") offers institutions a viable strategy for balancing the following competing forces and pressures:

• Compliance – the need to ensure each transaction is approved only when compliance requirements are met;
• Approval rates – the need to meet business goals in the booking of new accounts and the facilitation of existing account transactions;
• Risk mitigation – the need to minimize fraud exposure at the account and transaction level.

A flexibly-designed risk-based authentication strategy incorporates a robust breadth of data assets, detailed results, granular information, targeted analytics and automated decisioning. This allows an institution to strike a harmonious balance (or at least something close to that) between the needs to remain compliant, while approving the vast majority of applications or customer transactions and, oh yeah, minimizing fraud and credit risk exposure and credit risk modeling.

 Sole reliance on binary assessment of the presence or absence of high risk conditions and identity element verifications will, more often than not, create an operational process that is overburdened by manual referral queues. There is also an unnecessary proportion of viable consumers unable to be serviced by your business. Use of analytically sound risk assessments and objective and consistent decisioning strategies will provide opportunities to calibrate your process to meet today’s pressures and adjust to tomorrow’s as well.
 
 
 

 


--by Matt Ehrlich

In my last entry, I talked about the challenges clients face in trying to meet multiple and complex regulatory requirements, such as FACT Act’s Red Flags Rule and the USA Patriot Act.  While these regulations serve both different and shared purposes, there are some common threads between the two:

1. You must consider the type of accounts and methods of account opening: The type of account offered - credit or deposit, consumer or business – as well as the method of opening – phone, online, or face-to-face – has a bearing on the steps you need to take and the process that will be established.

2. Use of consumer name, address, and identification number:The USA Patriot Act requires each of these – plus date of birth – to open a new account.  Red Flags stops short of “requiring” these for new account openings, but it consistently illustrates the use of these Personally Identifiable Information (PII) elements as examples of reasonable procedures to detect red flags.

3. Establishing identity through non-documentary verification:Third party information providers, such as a credit reporting agency or data broker, can be used to confirm identity, particularly in the case where the verification is not done in person.

Knowing what’s in common means you can take a look at where to leverage processes or tools to gain operational and cost efficiencies and reduce negative impact on the customer experience.  For example, if you’re using any authentication products today to comply with the USA Patriot Act and/or minimize fraud losses, the information you collect from consumers and authentication steps you are already taking now may suffice for a large portion of your Red Flags Identity Theft Prevention Program. 

And if you’re considering fraud and compliance products for account opening or account management – it’s clear that you’ll want something flexible that, not only provides identity verification, but scales to the compliance programs you put in place, and those that may be on the horizon.



 


-- by Keir Breitenfeld
 
In my last blog posting, I presented the foundational elements that enable risk-based authentication.  These include data, detailed and granular results, analytics and decisioning.  The inherent value of risk-based authentication can be summarized as delivering an holistic assessment of a consumer and/or transaction with the end goal of applying the right authentication and decisioning treatment at the right time.  The opportunity, especially, to minimize fraud losses using fraud analytics as part of your assessment is significant.

What are some residual values of risk-based authentication? 

1. Minimized fraud losses involves the use of fraud analytics, and a more comprehensive view of a consumer identity (the good and the bad), in combination with consistent decisioning over time.  This analysis will outperform simple binary rules and more subjective decisioning.

2. Improved consumer experience.  By applying the right authentication and  treatment at the right time, consumers are subjected to processes that are proportional to the risk associated with their identity profile.  This means that lower-risk consumers are less likely to be put through more arduous courses of action, preserving a streamlined and often purely “behind the scenes” authentication process for the majority of consumers and potential consumers.  In other words, you are saving the pain for the bad guys -- and that can be a good thing.

3. Operational efficiencies can be successful with the implementation of a well-designed program. Much of the decisioning can be done without human intervention and subjective contemplation.  Use of score-driven policies affords businesses the opportunity to use automated authentication processes for the majority of their applicants or account management cases.  Fewer human resources will be required which usually means lower costs.  Or, it can mean the human resources you possess are more appropriately focused on the applications or transactions that warrant such attention.

4. Measurable performance is critical because understanding the past and current performance of risk-based authentication policies allows for the adjustment over time of such policies.  These adjustments can be made based on evolving fraud risks, resource constraints, approval rate pressures, and compliance requirements, just to name a few.  Given its importance, Experian recommends performance monitoring for our clients using our authentication products. 

In my next posting, I’ll discuss some best practices associated with implementing and managing a risk-based authentication program.

 


 


-- by Kristan Keelan

What do you think of when you hear the word “fraud”?  Someone stealing your personal identity?  Perhaps the recent news story of the five individuals indicted for gaining more than $4 million from 95,000 stolen credit card numbers?  It’s unlikely that small business fraud was at the top of your mind.   Yet, just like consumers, businesses face a broad- range of first- and third-party fraud behaviors, varying significantly in frequency, severity and complexity. Business-related fraud trends call for new fraud best practices to minimize fraud.

First let’s look at first-party fraud.  A first-party, or victimless, fraud profile is characterized by having some form of material misrepresentation (for example, misstating revenue figures on the application) by the business owner without  that owner’s intent or immediate capacity to pay the loan item.  Historically, during periods of economic downturn or misfortune, this type of fraud is more common.  This intuitively makes sense — individuals under extreme financial pressure are more likely to resort to desperate measures, such as misstating financial information on an application to obtain credit.  

Third-party commercial fraud occurs when a third party steals the identification details of a known business or business owner in order to open credit in the business victim’s name.  With creditors becoming more stringent with credit-granting policies on new accounts, we’re seeing seasoned fraudsters shift their focus on taking over existing business or business owner identities.

Overall, fraudsters seem to be migrating from consumer to commercial fraud.   I think one of the most common reasons for this is that commercial fraud doesn’t receive the same amount of attention as consumer fraud.  Thus, it’s become easier for fraudsters to slip under the radar by perpetrating their crimes through the commercial channel.   Also, keep in mind that businesses are often not seen as victims in the same way that consumers are.  For example, victimized businesses aren’t afforded the protections that consumers receive under identity theft laws, such as access to credit information.   These factors, coupled with the fact that business-to-business fraud is approximately three-to-ten times more “profitable” per occurrence than consumer fraud, play a role in leading fraudsters increasingly toward commercial fraud.
 


-- by Kennis Wong

When consumers and the media talk about fraud and fraud risk, nine out of ten times they are referring to third-party frauds. When financial institutions or other organizations talk about fraud, fraud best practices, or their efforts to minimize fraud, they usually refer to both first- and third-party frauds.

The difference between the two fraud types is huge.

Third-party frauds happen when someone impersonates the genuine identity owner to apply for credit or use existing credit. When it’s discovered, the victim, or the genuine identity owner, may have some financial loss -- and a whole lot of trouble fixing the mess. Third-party frauds get most of the spotlight in newspaper reporting primarily because of large-scale identity data losses. These data losses may not result in frauds per se, but the perception is that these consumers are now more susceptible to third-party frauds.

Financial institutions are getting increasingly sophisticated in using fraud models to detect third-party frauds at acquisition. In a nutshell, these fraud models are detecting frauds by looking at the likelihood of applicants being who they say they are. Institutions bounce the applicants’ identity information off of internal and external data sources such as: credit; known fraud; application; IP; device; employment; business relationship; DDA; demographic; auto; property; and public record. The risk-based approach takes into account the intricate similarities and discrepancies of each piece of data element.

In my next blog entry, I’ll discuss first-party fraud.
 



-- by Heather Grover

In my previous blog, I covered top of mind issues that our clients are challenged with related to their risk based authentication efforts and fraud account management. My goal in this blog is to share many of the specific fraud trends we have seen in recent months, as well as those that you – our clients and the industry as a whole – are experiencing.  Management of risk and strategies to minimize fraud is on your mind.

1. Migration of fraud from Internet to call centers - and back again. Channel specific fraud is nothing new. Criminals prefer non-face-to-face channels because they can preserve anonymity, while increasing their number of attempts. The Internet has been long considered a risky channel, because many organizations have built defenses around transaction velocity checks, IP address matching and other tools. Once fraudsters were unable to pass through this channel, the call center became the new target, and path of least resistance. Not surprisingly, once the industry began to address the call center, fraud began to migrate, yet again. Increasingly we hear that the interception and compromise of online credentials due to keystroke loggers and other malware is on the rise.

2. Small business fraud on the rise. As the industry has built defenses in their consumer business, fraudsters have again migrated -- this time to commercial products. Historically, small business has not been a target for fraud, which is changing. We see and hear that, while similar to consumer fraud in many ways, small business fraud is often more difficult to detect many times due to “shell businesses” that are established.

3. Synthetic ID becoming less of an issue.  As lenders tighten their criteria, not only are they turning down those less likely to pay, but their higher standards are likely affecting Synthetic ID fraud, which many times creates identities with similar characteristics that mirror “thin file” consumers.

4. Family fraud continues. We have seen consumers using the identities of members of their family in an attempt to gain and draw down credit. These occurrences are nothing new, but   sadly this continues in the current economic environment. Desperate parents use their children’s identities to apply for new credit, or other family may use an elderly person’s dormant accounts with a goal of finding a short term lifeline in a bad credit situation.

5. Fraud increasing from specific geographic regions. Some areas are notorious for perpetrating fraud – not too long ago it was Nigeria and Russia. We have seen and are hearing that the new hot spots are Vietnam and other Eastern Europe countries that neighbor Russia.

6. Falsely claiming fraud. There has been an increase of consumers who claim fraud to avoid an account going into delinquency. Given the poor state of many consumers credit status, this pattern is not unexpected. The challenge many clients face is the limited ability to detect this occurrence. As a result, many clients are seeing an increase in fraud rates. This misclassification is masking what should be bad debt.

 



-- By Kari Michel

Bankruptcies continue to rise and are expected to exceed 1.4 million by the end of this year, according to American Bankruptcy Institute Executive Director, Samuel J. Gerdano.  Although, the overall bankruptcy rates for a lender’s portfolio is small (about 1 percent), bankruptcies result in high dollar losses for lenders.  Bankruptcy losses as a percentage of total dollar losses are estimated to range from 45 percent for bankcard portfolios to 82 percent for credit unions.  Additionally, collection activity is restricted because of legislation around bankruptcy.  As a result, many lenders are using a bankruptcy score in conjunction with their new applicant risk score to make better acquisition decisions. This concept is a dual score strategy.  It is key in management of risk, to minimize fraud, and in managing the cost of credit.

Traditional risk scores are designed to predict risk (typically predicting 90 days past due or greater).  Although bankruptcies are included within this category, the actual count is relatively small.   For this reason the ability to distinguish characteristics typical of a “bankruptcy” are more difficult.  In addition, often times a consumer who filed bankruptcy was in “good standings” and not necessarily reflective of a typical risky consumer.   By separating out bankrupt consumers, you can more accurately identify characteristics specific to bankruptcy.  As mentioned previously, this is important because they account for a significant portion of the losses.
 
Bankruptcy scores provide added value when used with a risk score. A matrix approach is used to evaluate both scores to determine effective cutoff strategies.   Evaluating applicants with both a risk score and a bankruptcy score can identify more potentially profitable applicants and more high- risk accounts.

 
 

 

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